Kindred Lubeck Launches Artifex Bridal, a Limited-Edition Ring Line
Kindred Lubeck, Swift’s engagement-ring designer, launches Artifex Bridal—limited-edition engagement rings and bridal pieces offered in quarterly drops, each uniquely crafted with hand-engraving. Lubeck personally selects stones and trains the jewelers, expanding her bridal business beyond a small custom-commission roster while guarding against mass production and copycats.