Oprah Reframes TV as a Force for Good at Cannes Lions
At Cannes Lions, Oprah Winfrey explained that she realized early on the Oprah show could be a 'force for good,' shaping her brand around purpose, audience listening, and philanthropy; she recalled using audience trust as a 'focus group' rather than chasing autographs, protecting Whitney Houston by keeping photos from being published after her fall on stage, and outlined a 4,500-episode, Emmy-winning run that helped propel her career and philanthropy, for which she accepted the Cannes Lions heart award.
