Microsoft curbs LG's McAfee ad push in monitor app
Microsoft intervened after LG’s Monitor App Installer automatically installed software and displayed McAfee ads, leading LG to agree to remove the McAfee promotion from the Windows Store app. The episode highlights how Windows’ Universal Windows Platform auto-install feature can surprise users, a practice used by other hardware makers as well (Razer, Logitech, Asus, Gigabyte).