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business26 days ago•3 min saved

Hollister and Target launch dorm decor line to capture back-to-college shoppers

Hollister is partnering with Target to launch The Hollister Collection at Target, a dorm and home décor line with about 60 items across men’s and women’s apparel and bedding. It debuts online, in most Target stores, and select Hollister locations on June 28. The move aims to tap the lucrative back-to-college market—$88.8 billion last year, with dorm furnishings totaling $12.8 billion in 2025—while Target handles manufacturing and Hollister designs. The partnership runs through at least 2027 with seasonal drops planned for fall, holiday, and spring 2027.

via CNBC|

#back-to-college #business #collaboration

business2 years ago•7 min saved

Back-to-Campus Shopping Trends: Custom Art, Air Purifiers, and Prime Student Perks

College students and their families are expected to spend a record amount on back-to-college items this year, with an average of about $1,367 per person, according to a survey by the National Retail Federation. The increase in spending is attributed to the influence of social media, particularly TikTok, which showcases fancy dorm rooms, as well as parents wanting to make up for missed experiences during the pandemic. This presents an opportunity for retailers to attract a new generation of shoppers and gain market share, especially with the recent closure of Bed Bath & Beyond stores. Retailers like Target, Walmart, and Kohl's are expected to benefit from this spending boom, offering a wide range of college-friendly items and partnering with influencers to showcase dorm decor. However, some forecasts suggest that back-to-school spending for K-12 students may decline, as consumers focus on buying necessities and seek lower-priced options.

via CNBC|

#back-to-college #business #college-spending