Apple Online Store Goes Down Ahead of Back-to-School Promo and Potential Price Moves
Apple’s online store is temporarily offline with a “We’ll be right back” message, triggering speculation about the upcoming Back to School promotion, possible price increases, or new devices. Downtime is commonly used to refresh pricing and product pages ahead of promotions or launches; Tim Cook has warned price rises are likely due to higher memory and storage costs, and Bloomberg’s Mark Gurman says the timing could be imminent, possibly tying promotions to any hikes.