World Rugby Studies FIFA’s 2026 Missteps to Shape 2031 U.S. World Cup Strategy
World Rugby is leveraging lessons from the 2026 FIFA World Cup to refine its 2031 U.S. hosting strategy, prioritizing partnership over the rigid financial demands that frustrated American cities. A recent record-breaking match in Baltimore demonstrated strong international fan engagement, though the sport faces challenges from scheduling conflicts with American football and limited domestic brand recognition.