Bioré and influencer apologize for insensitive TikTok ad referencing school shooting.
Skincare brand Bioré faced backlash over a sponsored TikTok post that encouraged customers to "strip away the stigma of anxiety" - including the anxiety faced by survivors of school shootings. The post, shared by TikTok influencer Cecilee Max-Brown, referenced her own experience as a survivor of a Michigan State University school shooting in February. Bioré issued an apology, claiming the company has previously worked with social-media influencers to support mental health initiatives, but "did it the wrong way" this time. Max-Brown also apologized, stating that her partnership with Bioré was "not intending to come off as the product fixing the struggles I've had" since the shooting.