Prediction Markets Turn the Oscars Into a Real-Time Betting Event
Prediction markets are expanding into awards season, with Kalshi partnering with Rotten Tomatoes to add real-time market data to Oscar coverage. Supporters say the move reflects public sentiment and fan engagement, while critics warn it commodifies art and blurs lines between media and betting. The Oscar race becomes another betting ground driven by peer-to-peer contracts and shifting campaign narratives.