Hyundai bets big on the U.S. with a $26B expansion and Georgia mega plant
Hyundai is rapidly expanding in the U.S., widening market share to about 11.8% in the first half of this year and posting sales growth faster than peers since 2020. It plans a $26 billion investment through 2028, including expanding its Georgia Metaplant to 700,000–800,000 annual units and aiming to produce roughly 80% of its U.S.-sold cars domestically by 2030, supported by more electrified models and new launches across Hyundai and Genesis. Tariffs are cited as accelerating localization, with CEO José Muñoz saying the U.S. is the priority as the company pushes for continued growth and flagship Genesis moves like the GV90.