Bots Now Account for Majority of Web Traffic, Cloudflare Data Reveal
Cloudflare data show AI agents and bots now generate 57.4% of web requests, surpassing human traffic at 42.6%, signaling a rapid surge in autonomous browsing. The rise—driven by AI agents using tools with little human input—could reshape the internet’s business model since bots don’t click ads, prompting new monetization ideas and raising questions about how content is discovered and consumed in the web’s evolving landscape.