Disney and Kraft Heinz Forge Broad Brand Alliance Across Parks, Media and Cruises
Disney and Kraft Heinz have struck a multiyear strategic alliance spanning film/TV, streaming, theme parks and cruises, bringing Kraft Heinz brands like Heinz, Philadelphia and Kraft Mac & Cheese into Disney content and park experiences, plus new menus and condiment stations at parks and ships and media integrations around major events; terms were not disclosed, with collaboration expected to unfold across Disney’s ecosystem.