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Brand Collaborations

All articles tagged with #brand collaborations

Patriotic Timekeepers: The Best Watches For America’s 250th Birthday
lifestyle7 days ago

Patriotic Timekeepers: The Best Watches For America’s 250th Birthday

Gear Patrol rounds up ten patriotic watches launched to mark America’s 250th birthday, spanning Timex, Hamilton, Breitling, Zenith, Bernhardt, Bulova, Benrus, Marathon, Bremont and Jack Mason. The collection includes limited editions and special designs (some overseas-made movements) with motifs like Independence-era references, red‑white‑blue dials, and a cipher or historical dial elements; only a couple are produced in the U.S., underscoring the event’s market significance and the international mix of brands celebrating the milestone.

Disney’s Prada 2 Marketing Blitz Turns a Sequel into a Cultural Moment
entertainment2 months ago

Disney’s Prada 2 Marketing Blitz Turns a Sequel into a Cultural Moment

Disney orchestrated an unprecedented $250 million, multi-brand marketing push for The Devil Wears Prada 2, enlisting dozens of partners (from Dior to Coca‑Cola, Google to Lancôme), plus Oscar- and Met Gala–themed activations, to reach younger audiences and turn the sequel into a cultural moment; the campaign helped drive a global box office total of about $433 million by May 11, surpassing the 2006 original.