
Buc-ee’s Sues Georgia Rival Over Confusing Mascot Branding
Texas-based Buc-ee’s filed a federal trademark lawsuit in Atlanta accusing Teddy’s Market of using a confusingly similar beaver-like mascot and branding that could mislead customers, seeking to block Teddy’s from registering its mark and to recover damages as Buc-ee’s expands in Georgia; Teddy’s contends consumers can distinguish between the brands.




