All articles tagged with #brand partnership
Meghan Markle's As Ever lifestyle brand is cutting ties with Netflix to operate independently after a successful launch backed by Netflix; the split is amicable, and Meghan and Harry still hold a Netflix first-look deal as they pursue further projects, including a film adaptation of Meet Me At The Lake and the Sundance doc Cookie Queens, while With Love, Meghan has no announced new seasons.
Proper Twelve whiskey has severed ties with Conor McGregor following a jury ruling that found him liable for a 2018 sexual assault, resulting in a $260,000 damages payment. Proximo Spirits, the brand's parent company, announced it will no longer use McGregor's name or likeness in marketing. This decision follows another company, IO Interactive, also cutting ties with McGregor. McGregor plans to appeal the ruling, while the UFC has not commented on the situation.
After 27 years, Tiger Woods and Nike have ended their iconic partnership, marking the conclusion of one of the most prolific commercial relationships in sports history. The split is believed to be a financial decision, with Woods potentially exploring opportunities with challenger golf brands like TaylorMade. This move reflects a potential shift in the landscape of long-term athlete-brand partnerships, as Nike may be scaling back from golf amid industry changes and the emergence of new challenger brands.
Singer Tiffany Young has been announced as the new house ambassador for luxury fashion brand Moschino, marking a brand partnership that aims to showcase the singer's unique style and the brand's innovative designs.
Reese Witherspoon's daughter, Ava Phillippe, announced her new brand partnership with Aerie on Instagram. The 23-year-old college graduate posed in a blue one-piece swimsuit, displaying her tattoos, by a pool. Ava, who bears a striking resemblance to her mother, has also worked as a model and has expressed uncertainty about pursuing acting. She expressed gratitude for her parents' support and is currently exploring different paths for her future.