All articles tagged with #brand rebranding
Tropical Smoothie Cafe unveiled a new visual identity featuring brighter colors and a 'Palm T' frond icon to support its expansion to 1,800 locations by year's end. The rebrand coincides with a $1.6 billion system sales milestone and a 42% increase in brand awareness, driven by a consolidated $80 million marketing budget under Blackstone ownership.
Miley Cyrus has officially dropped her surname, adopting the mononym 'Miley' ahead of the release of her tenth studio album, 'Bass Persuades.' The singer announced the new record and two upcoming concerts at the Hollywood Bowl, signaling a significant shift in her public persona and artistic direction.
Miley Cyrus has officially dropped her surname from her digital presence, updating her website to mileyofficial.com and posting red-and-black imagery captioned 'MILEY.' This rebrand coincides with her recent move to Atlantic Records and the anticipation of her 10th studio album, which she describes as a layered love story. The shift follows the recent death of her godmother, Dolly Parton, and marks a distinct departure from her previous identity.
Cracker Barrel has updated its logo, removing the iconic barrel and the figure of Uncle Herschel, in a move to modernize its branding, which has sparked mixed reactions online and led to a decline in its stock price.