Wendy's President Joins Viral Roast in Fast-Food CEO Feud
Pete Suerken, Wendy's U.S. President, posted a video eating the Baconator in four bites and tossing shade at McDonald's after viral clips of CEO Chris Kempczinski reacting to the latest burger. Burger King followed with a counter-video, and Wendy's social account joined in, joking about the Frosty dispenser and quipping that their machines are always working. The posts have sparked a wider discussion about a growing feud among fast-food leaders and speculation about who might join next.