Beckham’s Marketing Magic Dominates World Cup 2026
David Beckham turned the 2026 World Cup into a marketing masterclass, boosting his brand and helping grow soccer’s profile in the U.S.; Mexico’s passionate fandom and shirt sales highlighted massive global engagement, while Erling Haaland drew American admiration. Retail brands rode a broadcasting bonanza (with Cafe Bustelo among top buzz creators), but Ronaldo, the hydration breaks, and Christian Pulisic emerged as the tournament’s notable losers, the latter culminating in an injury-ending exit for the U.S. squad.