The Impact of David's Bridal Bankruptcy on Brides-to-Be
Brides are opting for more custom looks or gowns that align more with their personal tastes, largely due to the internet and social media. This growing trend has impacted the traditional avenues of buying the perfect gown, with America's largest wedding gown retailer David's Bridal filing for bankruptcy. Brides are becoming very mindful of the storytelling aspect of their special day and will often want to include sentimental pieces because of increasing wedding coverage and social media. The trend has also seen brides wearing vintage finds and DIY designs, with some opting for colorful gowns outside of the traditional white.