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Brydge

All articles tagged with #brydge

Brydge's Demise Leaves Customers and Employees in Limbo.
business3 years ago

Brydge's Demise Leaves Customers and Employees in Limbo.

Brydge, a startup that made popular keyboard accessories for iPad, Mac, and Microsoft Surface products, has gone through multiple rounds of layoffs within the past year after at least two failed acquisitions. Brydge employees have not been paid salaries since January, and customers who pre-ordered the company's most recent product have been left in the dark. The company's failure is largely attributed to mismanagement during growth, misleading statements from its co-CEOs, and an overall hostile working environment that led to a high turnover rate.

The Rise and Fall of Brydge: Bankruptcy, Unfilled Orders, and Unpaid Staff.
technology3 years ago

The Rise and Fall of Brydge: Bankruptcy, Unfilled Orders, and Unpaid Staff.

Brydge, a company that made keyboards and other accessories for iPads and Surface products, has gone out of business, leaving customers without products and employees unpaid. Teevee, a startup from the co-founder of Pluto TV, plans to give away TVs for free with a small secondary screen for ads and other widgets. Google may launch a Pixel Watch 2 this fall alongside the Pixel 8 and Pixel 8 Pro smartphones. Zoho has launched a new Chromium-based web browser called Ulaa, emphasizing privacy and security with built-in ad blocking and distinctive modes.

Brydge's Demise: From Apple Accessory King to Foreclosure Sale.
technology3 years ago

Brydge's Demise: From Apple Accessory King to Foreclosure Sale.

Brydge, a company known for making high-quality iPad keyboard cases, has gone out of business, leaving preordering customers and employees unpaid. The company's downfall was due to poorly managed growth, a hostile workplace, the pandemic, and the challenges of working with and alongside Apple. Brydge's focus on materials, design, and functionality aimed to go further than Apple's own accessories, but it struggled to keep up with Apple's own products and was caught off-guard by the launch of the Magic Keyboard. The company suffered from high product return rates, exceptionally high employee turnover, and financial difficulties, leading to its closure.

Brydge's Demise: Bankruptcy, Unpaid Staff, and Brand Sale.
business3 years ago

Brydge's Demise: Bankruptcy, Unpaid Staff, and Brand Sale.

Brydge, a startup that made keyboard accessories for iPad, Mac, and Microsoft Surface products, has ceased operations after multiple rounds of layoffs and failed acquisitions. The company's employees have not been paid salaries since January, and customers who pre-ordered the company's most recent product have been left in the dark. Former employees attribute the company's failure to mismanagement during growth, misleading statements from its co-CEOs, and an overall hostile working environment that led to a high turnover rate.