
Miami Family Scales a Side Gig Into a 63-Car Turo Fleet
A Miami couple turned a one-car experiment into a full-time, family-run car rental business on Turo, growing to 63 cars and about $500,000 in 2025. With a background in transportation and Spanish-speaking service, they recruit relatives to manage fleets and guest interactions, largely attracting travelers via the app and airport demand, aided by World Cup tourism in 2026. They reinvest profits to expand, rely mainly on organic bookings, and report mostly positive customer experiences despite occasional issues, like a rental that smelled of marijuana.

