McDonald's Drops Pumpkin Spice for First Time in a Decade as Fall Coffee Trends Shift
McDonald's has removed pumpkin spice from its fall coffee menu for the first time in ten years, replacing it with a new Caramel Apple Pie coffee. This move coincides with industry data showing a rise in demand for apple, caramel, and matcha flavors, suggesting a potential shift in American consumer preferences away from the traditional pumpkin spice latte (PSL).