Calvin Klein Turns Denim into Dance with Tate McRae
Calvin Klein's Fall 2026 'Feel the Fit' denim campaign, directed by Carlijn Jacobs, spotlights Tate McRae dancing through a mirrored corridor to show the jeans’ fit. The 25-second film uses Sergio Reis's choreography and Deee-Lite’s 'Groove Is in the Heart' to turn product performance into performance, while stills translate movement into shape. The campaign expands beyond the film with a social element inviting creators to recreate the choreography.