Microsoft Advertising's Chat API boosts AI chat monetization and publisher engagement.
Microsoft Advertising has launched a new API called "ads for chat API" that will allow publishers, online services, and apps to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them, and incorporate relevant ads for their audiences. The API gives publishers an opportunity to monetize using the learnings from Microsoft Advertising on how to serve relevant ads in the chat.