Google harnesses generative AI for advanced advertising.
Google plans to introduce generative AI into its advertising business to create "novel" advertisements. Advertisers can supply "creative" content such as imagery, video and text relating to a particular ad campaign, and the AI will then mix this material to generate ads based on the target audience, along with sales targets. Google plans to put in guardrails to address concerns about the wider impact of AI on issues like disinformation, phishing attempts and cybercrime.