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Chris Cocks

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Hasbro Shifts Focus to Gaming, Halts Toy Movie Investments
business1 year ago

Hasbro Shifts Focus to Gaming, Halts Toy Movie Investments

Hasbro is shifting its focus towards digital gaming as traditional toy sales decline, with CEO Chris Cocks emphasizing investment in video games and digital expressions of popular brands like Magic: The Gathering and Dungeons & Dragons. Despite challenges in the toy and film sectors, Hasbro plans to release one to two video games annually by 2026, including new projects like a Dungeons & Dragons game and a GI Joe action-adventure game. The company is also exploring ways to enhance the collectability of its digital card games.

"Hasbro CEO Discusses Future of 'Dungeons & Dragons' on 50th Anniversary"
entertainment2 years ago

"Hasbro CEO Discusses Future of 'Dungeons & Dragons' on 50th Anniversary"

Hasbro CEO Chris Cocks discusses the future of "Dungeons & Dragons" and the company's gaming properties, emphasizing the increasing popularity and satisfaction rates of games like D&D and "Magic: The Gathering." Despite recent challenges, including layoffs and backlash over licensing changes, Cocks remains optimistic about the future, highlighting the success of digital adaptations and the company's investment in video game projects. Hasbro aims to continue innovating and expanding its gaming portfolio while also investing in entertainment, including Hollywood movies and TV shows.