Ubisoft Unifies Shooter Franchises Under Massive Entertainment Brand
Ubisoft has officially renamed its Creative House 2 division to Massive Entertainment, consolidating the development teams for The Division, Ghost Recon, Splinter Cell, and the new title March of Giants under one global brand. Led by former Amazon Games executive Christoph Hartmann, the move unifies studios in Montreal, Paris, Toronto, and Malmo, Sweden. This rebranding follows a broader corporate restructuring and cost-cutting measures, aiming to centralize creative and technical expertise for these franchises while introducing new original intellectual property.
