Miami greenlights stealth GTA 6 ads, betting on millions in city benefits
Miami Beach approved negotiations with Rockstar Games to run discreet GTA 6 advertisements on beach chairs and umbrellas from Oct. 15 through year-end, with current estimates around $3 million and potential benefits near $4 million to fund local projects (e.g., Flamingo football field renovation). The ads won’t appear on city property or during Art Basel, and while some commissioners questioned promoting violence, others argued the deal offers valuable promotional reach and financial upside for the city.