Wellness Influencers Rebrand Nicotine as Cognitive Enhancer Amid Scientific Pushback
A growing trend in wellness circles promotes nicotine as a natural performance enhancer and longevity aid, despite expert warnings that these claims lack robust human evidence. While some studies show temporary cognitive benefits for specific groups, the substance remains highly addictive and carries significant cardiovascular and neurological risks. This rebranding often focuses on non-combustible products like pouches, separating the chemical from the harms of smoking but ignoring its own distinct dangers.