All articles tagged with #college towns
Hilton launched Undergraduate by Hilton, a new upper-midscale brand aimed at college and university markets to broaden its campus-driven hospitality portfolio. Built on a flexible development model, the brand complements Graduate by Hilton, with the first property expected in 2027 and a long-term target of 400–500 hotels, while Hilton’s Lifestyle portfolio aims for about 700 hotels globally by 2028.
Travel + Leisure Co. has partnered with Sports Illustrated to launch a new resort brand focused on college towns. The brand will offer full-service hotels, vacation clubs, and residential condos in popular college towns with dedicated fan bases. The first project is set to open in Tuscaloosa, Alabama, in late 2025, with future locations to be announced. The resorts will feature sports-influenced design, branded attractions, live-action sports and entertainment, dining, and wellness facilities. The partnership aims to provide unique experiences for college sports fans and leverage the iconic Sports Illustrated brand.