Conagra Ends Production of Iconic Celeste Frozen Pizza Amid Portfolio Simplification
Conagra has officially discontinued the production of Celeste frozen pizza, a brand dating back to 1937. CEO John Brase cited low profitability and a lack of future potential as the reasons for the exit. While manufacturing has stopped, existing inventory remains in stores until early 2027. The move is part of a broader strategy to simplify Conagra's complex product lineup and cut over 400 single-serve meal stock-keeping units.
