Prego pivots to dinner-table recording with StoryCorps' Connection Keeper
Campbell’s Prego teams with StoryCorps to launch a screen-free 'Connection Keeper' microphone that records family dinner conversations offline and can be uploaded to StoryCorps (and potentially archived by the Library of Congress); bundled with pasta sauce for a $20 package, the move is framed as a novelty branding pivot rather than a serious tech play, aimed at encouraging unplugged dinnertime.
