
Australian court case targets Amazon over Prime Video ads and ad-free fees
Australia’s ACCC has taken Amazon Australia to the Federal Court, alleging the company breached consumer law by unilaterally changing Prime terms to introduce ads on Prime Video and charging A$2.99 per month for ad-free viewing, impacting more than 850,000 subscribers who paid for an ad-free option. The case, which also implicates Amazon US, seeks penalties up to A$50 million (or three times the benefit or 30% turnover) plus consumer redress, and tests the fairness of unilateral variation clauses that allow changes to terms after purchase and without prorated refunds. The outcome could influence similar enforcement in other countries and shapes ongoing debates about consumer protections in digital services.





