
Meta Muse Hits 5M Downloads, Triggering Broad 'Consumer Inertia' Sell-Off
Meta's Muse AI agent has surpassed 5 million downloads, outpacing ChatGPT and Claude in adoption speed. This rapid uptake has triggered a significant sell-off in consumer stocks, dubbed the 'consumer inertia' trade, as investors fear AI agents will disrupt subscription and pricing models. While Planet Fitness and travel stocks have fallen sharply, analysts debate whether the threat is overblown or structural.


