"Google's Gemini-Powered Conversational Tool Revolutionizes Search Ad Campaigns"
Google's conversational experience powered by Gemini, its large language models, now helps advertisers quickly build and scale Search ad campaigns by generating relevant ad content, including assets and keywords, using a chat-based tool. The tool suggests images tailored to the campaign using generative AI and images from the website, with all AI-generated images being clearly identified. Beta access is available to English language advertisers in the U.S. and U.K., with plans to expand globally and to additional languages in the coming months. This new tool joins Google's suite of AI-powered tools for advertisers, including the recent introduction of generative AI product imagery tools called "Product Studio."
