BTS and Oreo unveil hotteok-flavored limited cookies for global rollout
BTS teams with Oreo for a limited-edition purple wafer cookie inspired by the Korean brown-sugar pancake hotteok. The cookies, with 13 designs including the seven members’ names and a BTS light stick, will go on sale June 1 in more than 80 countries, with packaging nodding to Seoul street markets. The collaboration aims to keep Oreo culturally relevant amid rising competition in pop culture while giving BTS a global promotional boost as it returns to the stage.