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Corporate Communication

All articles tagged with #corporate communication

Accenture CEO Julie Sweet on Leading Through Restructures and Embracing AI
business7 months ago

Accenture CEO Julie Sweet on Leading Through Restructures and Embracing AI

Accenture CEO Julie Sweet led a major organizational restructure by personally delivering a video message to her global workforce, emphasizing the importance of human connection and clear communication during times of change. Her approach reflects her innovative leadership style and focus on aligning organizational structure with strategic goals in the digital age.

Navigating Layoffs: Strategies for Companies and Employees
business2 years ago

Navigating Layoffs: Strategies for Companies and Employees

Companies are resorting to euphemisms like "involuntary career event" and "rightsizing" to soften the blow of layoffs, fearing social media backlash. The use of vague language, termed "jargon monoxide," is seen as an attempt to placate workers, but experts argue that it ultimately fails to mitigate the emotional impact. The shift away from direct terms like "firing" is attributed to stigma, and regional variations in phrasing exist. Experts advise that a straightforward approach acknowledging the impact on employees is the best way to handle layoffs, especially in the context of post-pandemic over-hiring.