StackAdapt Tests In-Chat Ads in ChatGPT Pilot to Reach Buyers in Real-Time
StackAdapt announced early access for advertisers to run labeled, context‑aware ads inside ChatGPT, enabling messages during active product discovery and decision-making rather than in traditional search results. The pilot aims to help advertisers learn how to engage in conversational environments, with StackAdapt offering vertical specialization, cross‑channel activation (CTV, display, native, and more), brand-safety controls, and strategic guidance to optimize performance in this new AI‑powered channel.