Victoria’s Secret’s 2026 Return: A $50M Bra, Kylie Jenner, and a Cultural Backlash
Victoria’s Secret staged its first major fashion show since 2019 in Los Angeles on October 18, 2026, featuring Kylie Jenner in a $50 million diamond Fantasy Bra. The event sparked immediate debate over the brand’s return to Y2K-era aesthetics and its commercial rebound.