Five Guys Aims to Get BOGO Right with New Promo and $1.5M Worker Bonuses
Five Guys is rebooting its birthday BOGO after the initial launch overwhelmed stores with demand, launching a new Monday–Thursday buy-one, get-one-free offer and directing about $1.5 million in bonuses to frontline workers (roughly $1,000 per store across 1,500 North American locations) to make amends for the chaotic rollout during its 40th anniversary promotion.