Pheromone-maxxing: Men Skip Showers to Boost Attractiveness, but Science Is Unclear
A viral TikTok trend called 'pheromone-maxxing' has men skipping showers and deodorant before dates to rely on natural body odor for attraction. While linked to the looksmaxxing movement, scientific evidence for human pheromones is inconclusive, with studies showing mixed results and no reliable, consistent behavioral effects, leaving the dating claims unproven despite online buzz and media discussion.