The Mummy Gets an Auteur Stamp: Cronin's Name Above the Title
The article argues that featuring a director’s name in the film title—exemplified by Lee Cronin’s The Mummy—signals a distinct auteur vision and helps distinguish a public-domain property in a crowded market, tracing a century of vanity credits from Hitchcock to Carpenter to Tarantino. It frames Cronin’s branding as a deliberate marketing tactic to separate the movie from previous Mummy iterations, notes mixed reactions to the film’s tone and effects, and situates the broader conversation about director-led branding within other stories on gender-driven cinema and franchise culture.