EU Orders Google to Divest Ad-Tech Assets
The EU has ordered Google to divest parts of its advertising business due to accusations of monopolies favoring its own online display advertising technology services. The commission believes that by favoring its ad exchange in ad auctions, Google has abused its power by forcing a monopoly in the advertising business. Google can respond to the EU's allegations and ruling. The immediate impact of the order on advertisers is unclear, but it could hurt advertising performance in the immediate and long term.
