
Prime Video to air NBA Eastern Conference finals in debut season
Prime Video will broadcast the NBA's Eastern Conference finals this season as part of the league's new 11-year media rights deals, with NBC sharing conference-final duties. The rights will rotate between Prime Video, NBC, and ESPN/ABC (which will handle the other conference final) over the decade-long deal, and each partner is slated to air three Eastern and three Western finals. The exact cadence isn’t fixed for this season, and viewership typically depends on team quality and series length.













