"Rivian Unveils Affordable R2 Electric SUV for Mass Market"
Rivian has unveiled its more affordable electric vehicle, the R2, with a starting price of $45,000 and an estimated range of 330 miles, aiming to broaden its appeal beyond its pricier R1T trucks and R1S SUVs. The company's financial struggles and layoffs underscore the importance of the R2's success in competing with Tesla and other automakers. The R2, set for production in 2026, features impressive specs and a focus on adventure, positioning it as a key factor in Rivian's future viability.