Sweeney Releases Second Novig Ad as Powerade Launches 'Never Just Sports' Rebuttal
Sydney Sweeney released a second, topless advertisement for the prediction market Novig on Sunday, weeks after the initial 'Just Sports' campaign sparked backlash from female athletes. In the new spot, Sweeney wears only white underwear while covering herself with footballs, joking that she is 'flattered' by bets on her appearance. The move follows criticism from figures like swimmer Ariarne Titmus and sprinter Amy Hunt, who argued the original ad sexualized women in sports. While Novig reported a 218% rise in first-time depositors around the initial launch, beverage brand Powerade has entered the debate with a Times Square campaign stating women's sports have 'Never Just Sports,' leveraging its long-standing support for female athletes to counter Novig's messaging.