Sony Ends 60-Year CES Tradition to Prioritize Entertainment Strategy
Sony has confirmed it will not exhibit at the 2027 Consumer Electronics Show (CES), marking the first time in the event's 60-year history that the company has skipped participation. The decision follows a strategic pivot away from broad consumer hardware toward entertainment, intellectual property, and creator-focused technologies. While Sony will continue developing PlayStation peripherals, the absence from CES removes a traditional venue for major hardware announcements, potentially delaying public reveals of the next-generation console.
