Disney and TikTok Strike an Official Short-Form Content Deal for Iconic Franchises
Disney has signed a US pilot with TikTok allowing a curated group of creators to use characters and scenes from Disney brands (including Pixar, Marvel, and Star Wars) in official short-form videos, with some content potentially featured on Disney+ Verts; the move underscores the influence of fan-made content and the rise of vertical video, while OpenAI's Sora controversy provides context as Disney reported strong Toy Story 5 results and higher park revenues.