
Influencers Spark Etiquette Debate at US Open 2026
About 100 influencers were accredited for the US Open in New York, doubling last year, sparking a debate on balancing new audiences with tennis etiquette. Players like Coco Gauff and Daniil Medvedev supported expanding the sport’s reach, while Naomi Osaka and Jessica Pegula criticized disruptive behavior by some groups during matches. The USTA defended creator credentials and fan-friendly changes (free seating movement, Fan Week) as efforts to grow tennis, reminding fans to respect on-court action.

