Kylie Jenner Walks Victoria’s Secret Runway in Record-Breaking $50M Diamond Bra
Kylie Jenner made her Victoria’s Secret runway debut on October 18, 2026, wearing the brand’s first Fantasy Bra since 2018. The piece, valued at $50 million, features a 75.54-carat yellow diamond and 4,410 natural diamonds, making it the most expensive in the series’ history. Designed by Jacob & Co, the bra was custom-fitted to Jenner, who wore it with a gauzy mini skirt and feathered wings. The event marked a significant return for the brand, which has shifted its strategy to include high-jewelry collaborations and celebrity crossovers.
