All articles tagged with #fire phone
Amazon's devices chief Panos Panay says the company is not pursuing a new smartphone, citing the Fire Phone's failure and emphasizing a strategy to make devices profitable by boosting use of Amazon services and AI rather than launching another phone.
Amazon’s head of devices, Panos Panay, says the company isn’t necessarily planning a new smartphone, while not fully denying a project tied to a rumored Alexa-enabled AI phone codenamed Transformer; he notes the smartphone form factor isn’t vanishing but is evolving, and any future device may differ from a traditional phone, likely learning from the Fire Phone and Panay’s Microsoft experience.
The Fire Phone, Amazon's 2014 smartphone, was packed with innovative features but ultimately failed due to poor user reception and a focus on Amazon shopping, leading to its quick decline and low resale value.